Pedro Armelin

Work
About


A product designer creating experiences that solve complex problems and the systems that scale them.













Fidelity Options    Oct 2023 to Today


Led design of an options trading experience focused on income generation for existing portfolio holdings.





Fidelity AI    Jul 2023 to Today


Designed next generation AI investment experiences, focusing on personalized investor profile and dynamic archetype-driven user flows.





Fidelity Trading Tools    Oct 2020 to May 2023


Designed the end-to-end experience of a consumer algo trading platform featuring a no-code strategy builder.







Fidelity Crypto    Jun 2019 to Dec 2019


Designed for Fidelity’s crypto wallet, with a focus on key accessibility and staking features.


Crypto Design Principles — Article︎︎︎    Mar 2020


Onboarding users to crypto by not only improving the technology, but by making the product so intuitive that technical complexity fades into the background.


Curbside Development    Jan 2017 to May 2020


Co-founded a housing venture rethinking traditional living spaces, manufacturing efficiency, and passive house principles.



© 2025 Pedro Armelin